Job Description

*Remote Position*

Job Description

Client is progressive, $4 Billion public company and seeks and experienced, talented Manager, Media Strategy. This product marketing leader will help fuel continued explosive growth, driving strategic priorities, positioning, content creation, market insight, and product lifecycle success for client’s products. You will lead cross-functional initiatives with marketing, product management, sales, and other teams and will develop and execute on the product marketing.

Consider this exciting position to manage the end-to-end lifecycle of paid media across the company’s marketing campaigns. In this role, you will lead strategic paid media planning, operational execution, and development of actionable insights to drive demand and increase return on investment. You and your in-house team will:

  • Manage a digital media team responsible for creating and executing strategies to maximize reach, resonance, and results
  • Drive media research and make recommendations for integrating paid media plans that provide exceptional coverage of strategic target audiences
  • Continuously look for ways to optimize and improve paid media performance
  • Continuously improve and streamline the end-to-end paid media experience
  • Provide forward-looking insights on new strategies, technologies, and emerging best practices to deliver the strongest ROI
  • Monitor the organization’s overall media efforts for alignment with strategy, effectiveness, brand, and viewability
  • Monitor and report on advertising performance and ROI, including effectiveness across all advertising campaigns, regions, and channels, while consistently testing and assessing new approaches

The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. A leader who thrives working closely with cross functional teams and who has an analytical mindset, adept at using data to develop breakthrough thinking for paid marketing channels.

You will work leaders in brand, demand creation, and industry and product marketing to understand their goals and audience needs then execute best-in-class strategies to meet those goals within budget and within timeframes.

This key role requires:

Consider this exciting position to manage the end-to-end lifecycle of paid media across the company’s marketing campaigns. In this role, you will lead strategic paid media planning, operational execution, and development of actionable insights to drive demand and increase return on investment. You and your in-house team will:

  • Manage a digital media team responsible for creating and executing strategies to maximize reach, resonance, and results
  • Drive media research and make recommendations for integrating paid media plans that provide exceptional coverage of strategic target audiences
  • Continuously look for ways to optimize and improve paid media performance
  • Continuously improve and streamline the end-to-end paid media experience
  • Provide forward-looking insights on new strategies, technologies, and emerging best practices to deliver the strongest ROI
  • Monitor the organization’s overall media efforts for alignment with strategy, effectiveness, brand, and viewability
  • Monitor and report on advertising performance and ROI, including effectiveness across all advertising campaigns, regions, and channels, while consistently testing and assessing new approaches
  • The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. A leader who thrives working closely with cross functional teams and who has an analytical mindset, adept at using data to develop breakthrough thinking for paid marketing channels.
  • You will work leaders in brand, demand creation, and industry and product marketing to understand their goals and audience needs then execute best-in-class strategies to meet those goals within budget and within timeframes.

Job Qualifications

Please apply if you are:

  • Masterful when it comes to media strategy, planning, and budgeting
  • Strategic, analytical, detail-oriented, and technology-savvy
  • Naturally curious, always looking for the latest approaches, best-in-class benchmarks, and digging into the why behind results
  • Data-driven with the ability to surface insights, crystallize actionable takeaways, and communicate at the executive level
  • A passionate professional, with an owner mentality and the self-motivation to continuously improve and deliver exceptional results
  • A doer – consistently delivering on tight deadlines with multiple priorities
  • A genuine, inspiring leader with an innate value to help others perform at their best

This key role requires:

  • Minimum 10 years’ experience managing advertising and media strategy for an organization or agency
  • Experience managing digital advertising programs and teams
  • Expert level knowledge of media strategy, digital media channels and technologies, and ad testing methodologies
  • Understanding of the role of marketing automation in measuring effectiveness
  • Strong analytics and budget management experience
  • Relevant industry knowledge, especially related to the media landscape in B2B high technology
  • Minimum 10 years’ experience managing advertising and media strategy for an organization or agency
  • Experience managing digital advertising programs and teams
  • Expert level knowledge of media strategy, digital media channels and technologies, and ad testing methodologies
  • Understanding of the role of marketing automation in measuring effectiveness
  • Strong analytics and budget management experience
  • Relevant industry knowledge, especially related to the media landscape in B2B high technology

 

Application Instructions

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